Monki
2013–2021
ART DIRECTION
GRAPHIC DESIGN
DIGITAL DESIGN
From 2013–2021 I worked as a graphic designer and art director for fashion brand Monki. During my first years I designed newsletters, social media posts and campaign units for both print and digital channels. As an art director I created seasonal campaigns together with a copywriter and was responsible for photoshoots from idea to execution.
Art direction, press collection. Photographer @ophelieandthegirls
Concept sketches for sustainabilty platform.New recycled packaging, design sketches for label.Art direction, press collection. Photographer @jesselaitinenArt direction, concept for MonkiTV channel on YouTube.Art direction, Monki Moodrings campaignArt direction, spring campaign. Photography by @bertapfirsichLogo, Monki CommunityArt direction, Black Friday concept Graphic design, autumn collection magazine.©2025STUDIOSOFIAMARTINA
Gothenburg, Sweden